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Brokers must begin to shift their efforts to where today's consumers are: on the web.
Buyers have not changed - in 2007, 9 out of 10 homebuyers used Realtors® to guide
them through the home-buying process. People trust agents to act as expert advisers
and skilled negotiators. What has changed is the consumer's expectations.
Critical things to remember about online homebuyers:
- 90% of homebuyers are online
- They expect near-instant response
- They enter the home-buying process much earlier
- They expect property information and listing data
- 9 out of 10 use a real estate agent
Is BoomTown is right for you?
What does the BoomTown system include?
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"Our agents are working 100's of leads that we have generated for them through BoomTown. For recruiting, BoomTown has proven to be our main draw."
Jimmy Dye
The Cassina Group, LLC
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