Return On Investment

Measurable. Predictable. Unbelievable.

BoomTown uses a proven, systematic method to attract local homebuyers, generate unique leads, and help agents convert prospects into lifelong clients.

Local Homebuyers Searching Online: The 'cloud' at the top of the diagram represents all of the consumers who are searching the Web for real estate in a specific market. The goal is to reach as many buyers as possible who are actively seeking out information that you can provide (local real estate listings, info, and services).

Targeted Website Visitors: Based on the particular market conditions, we are able to predict with a high degree of accuracy how many of the online consumers will visit your BoomTown broker website over the course of a month. In our sample, we're showing that a budget of $1,500 will attract about 1,500 buyers to the site.

Lead Capture Rate: The lead capture rate represents the number of leads that your website generates. The BoomTown broker website consistently captures about one out of every ten website visitors. So, 1,500 monthly website visitors translates to about 150 unique leads every month.

Unique Leads: Every time a new website visitor fills out a form on the site, the lead is assigned to an agent. Each lead is absolutely unique to your company.

Sales Conversion Rate: The entire BoomTown system is focused on providing agents with the necessary tools and expertise to help them build consumer trust and ultimately convert more prospects.

Return On Investment: Every company is unique, and all situations are different, but by following this chart as a starting point you will be able to see the huge impact that the BoomTown Real Estate Web Platform can have on agent productivity and your bottom line.