The following infographic outlines the various BoomTown lead categories and suggested usage of drip email campaigns.
Create drip email campaigns in BoomTown’s Smart-Drip Plan editor. For a truly customized drip plan, select individual email templates or entire email campaigns from the Sharing Library and use questions such as “Do they have an e-Alert?” to setup the proper email version for each lead on the drip campaign.
Manage all Smart-Drip email campaigns from a user-friendly dashboard. Select auto-start and auto-move options for each category, edit plans, and reference Plan Scores from one convenient location.
Conveniently select Smart-Drip campaigns for your leads from the Lead Central dashboard and reference the status of any drip plan the lead has previously been assigned.
Import drip campaigns or share your own drip email plans in the BoomTown Sharing Library. Quickly compare the effectiveness of campaigns by referencing the Plan Scores.
