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About BoomTown

Vision

To constantly innovate and share knowledge to drive the future of real estate technology.

Shaping the Future of Real Estate Technology

Recognizing a need for technology within the real estate industry, Grier Allen and Cooper Bane created BoomTown in 2006. BoomTown first launched as a lead generation tool but has since become an end-to-end marketing solution for the real estate industry. BoomTown has recently been ranked the 18th fastest growing software company by Inc.com.

Prior to founding BoomTown, Grier worked closely with real estate companies witnessing firsthand the lack of technology in the industry. Most listings were only advertised in newspaper ads and real estate agencies were forced to hire one company to build their website and a different company to manage their advertising campaigns. In 2006, with true entrepreneurial spirit, Grier partnered with Cooper Bane to create BoomTown, a turn key real estate technology platform.

Over the past 5 years, real estate consumer behaviors have changed. For an industry that barely had an online presence, now 90% of home-buyers are online! Because of this, BoomTown websites are designed with the client in mind. Leads can easily access property details and photos at lightening speed. One aspect of the home-buying process hasn’t changed - real estate is still a relationship-based business. BoomTown provides Agents with simple but powerful tools that help convert prospects into clients.

BoomTown is based in Charleston, SC. This forward-thinking team lives by the “work hard, play hard” motto, celebrating internal wins as well as the wins of their clients. In the words of BoomTown CEO, Grier Allen, “We are honored to call industry leading professionals “BoomTowners”. We are driven by our clients’ success and inspired daily to create technology powered tools that help them outperform their competition. We are passionate about shaping the future of real estate technology.”

BoomTown Bios

Grier Allen

Grier Allen is the President and Co-founder of BoomTown, the 18th fastest growing software company in the nation. Grier has over ten years of experience in both the real estate and software industries. In 2002, Grier graduated from Clemson University with a bachelor’s degree in Computer Science and began working as an in-house Marketing & Technology consultant for Prudential Carolina Real Estate, now known as Carolina One Real Estate. It was there that Grier first recognized a huge need for technology advancement in the real estate industry. At this time, listings were not advertised online and “online lead generation” was an unfamiliar term to most people.

In 2004 Grier co-founded Slant Media, a company that develops intuitive websites, web applications and web marketing campaigns for clients from various industries. During his years at Slant, he gained a clear understanding of what it takes to make the web really work for a business and decided it was time to apply this knowledge to the industry he knew best.

Grier had an interest in entrepreneurship early on. He wanted to create a product that would be of value and that would help other companies grow their businesses. He wanted to be able to take ownership of his work, to have his work be an actual contribution and to create a company culture that he’d enjoy working in. Those were the driving forces that sparked the birth of BoomTown and they are the backbone of what the company is today. In 2006 Grier partnered with Cooper Bane and founded BoomTown, a real estate web marketing company based in Charleston, SC. Today he serves as President & CEO, leading a team of innovative individuals who are shaping the future of Real Estate Technology.

Cooper Bane

Cooper Bane is the Co-founder and Vice President of BoomTown where he has a self proclaimed passion for product. After graduating from Wake Forest with a degree in Art, Cooper heard about these things called “websites” where he could display his artwork. Always interested in honing new skills, Cooper took on the challenge of creating his own site. This lead to his love for good design.

In 2006, Cooper paired with Grier at Syndeo Interactive for contracted software development work in the Real Estate Industry. Frustrated with a lack of product ownership, Cooper took on the title of entrepreneur. He co-founded Boomtown, a product that would not only be innovative but also game changing to the real estate market.

Since BoomTown’s inception, Cooper has stayed true to its vision of driving the future of real estate technology. He constantly envisions “what’s next” and strives to give clients more than they could expect or imagine through well designed product.